The Lego Movie – Why It Is All Content and Not Advertising

Here’s the first in a series where I post my small research and opinion articles on several topics under Marketing, as developed for ongoing classes at Harvard Extension School, one among the twelve degree granting schools at Harvard University.
In this article, we take a look at an example of Content Marketing and if done right, just what it can achieve for the brand and the company.

The Harshada

...since 1988

daredevil31

if you are not living on the edge , then you are occupying too much space

TheStyleChair

Blush, Bling & Bobbypins

bNomadic

Travel Around. Be Nomadic

delightedsouls

Indian Roots

Inception

He dreamt to run, to fly, to sail.

Just another wake-up call

About life and relationships

Masala Coke

Spicy refreshing tales from the journey of life.....

Of Paneer, Pulao and Pune

Observations | Stories | Opinions

The Blueberry Trails

Travel | Experience | Live

Hey Bhau, Pudhe Chala

Textually Active: Please use protection

Ashish Shakya

Writer. Stand-up comic. General idiot for hire.

My Favourite Things

travel, books, mumbai, music, art & more

The Shooting Star

Just a girl who travels.